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Downmarket
UK
/ˈdaʊnˌmɑː.kɪt/
US
/ˈdaʊnˌmɑr.kɪt/
Translation of "downmarket" into Russian
downmarket
Adjective
UK
/ˈdaʊnˌmɑː.kɪt/
US
/ˈdaʊnˌmɑr.kɪt/
downmarket
more downmarket Comp.
most downmarket Super.
The store sells downmarket clothing.
Магазин продаёт дешёвую одежду.
They decided to target a downmarket audience.
Они решили нацелиться на низкокачественную аудиторию.
Definitions
downmarket
Adjective
UK
/ˈdaʊnˌmɑː.kɪt/
US
/ˈdaʊnˌmɑr.kɪt/
Relating to products, services, or activities that are considered to be of lower quality or less prestigious, often aimed at a mass market.
The company decided to launch a downmarket version of their popular smartphone to attract budget-conscious consumers.
Less expensive or lower in quality than before; situated toward the cheaper end of the market spectrum.
To stay competitive, the chain went downmarket and began selling budget meals.
downmarket
Adverb
UK
/ˈdaʊnˌmɑː.kɪt/
US
/ˈdaʊnˌmɑr.kɪt/
Toward a cheaper or less prestigious segment of the market.
Facing declining sales, the company shifted downmarket to attract cost-conscious buyers.
Idioms and phrases
downmarket product
They decided to launch a new downmarket product to attract budget-conscious customers.
продукт низкого качества
Они решили выпустить новый продукт низкого качества, чтобы привлечь клиентов, заботящихся о бюджете.
downmarket retailer
The downmarket retailer struggled during the economic downturn.
розничный продавец низкого сегмента
Розничный продавец низкого сегмента испытывал трудности во время экономического спада.
downmarket image
The brand worked hard to shake its downmarket image.
имидж низкого сегмента
Бренд усердно работал, чтобы избавиться от имиджа низкого сегмента.
downmarket brand
The company shifted focus from luxury to downmarket brands.
бренд низкого сегмента
Компания сместила фокус с роскоши на бренды низкого сегмента.
downmarket appeal
Despite its downmarket appeal, the product was surprisingly popular.
привлекательность низкого сегмента
Несмотря на привлекательность низкого сегмента, продукт был удивительно популярен.