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English
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Russian
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Counter-marketing
Translation of "counter-marketing" into Russian
counter-marketing
Noun
counter-marketing
Public-health agencies employ counter-marketing to curb tobacco use among teenagers.
Органы общественного здравоохранения используют контрмаркетинг, чтобы снизить потребление табака среди подростков.
Additional translations
антимаркетинг
counter-marketing
Adjective
counter-marketing
Used attributively to modify nouns (e.g., counter-marketing campaign).
контрмаркетинговый
A counter-marketing campaign was launched to reduce consumption of sugary drinks.
Была запущена контрмаркетинговая кампания, направленная на сокращение потребления сладких напитков.
Additional translations
антимаркетинговый
Definitions
counter-marketing
Noun
The practice of discouraging consumer demand for a product, service, or behavior, typically by highlighting its negative aspects or by promoting healthier or more socially acceptable alternatives.
Public-health agencies employ counter-marketing to curb tobacco use among teenagers.
counter-marketing
Adjective
Relating to or designating activities, strategies, or campaigns intended to discourage consumer demand for a product, service, or behavior.
A counter-marketing campaign was launched to reduce consumption of sugary drinks.