Counter-advertising

Translation of "counter-advertising" into Russian

Noun

counter-advertising

counter-advertisings pl

Commonly used as an uncountable noun meaning advertising that counters other advertising.

Government-funded counter-advertising has made people think twice about sugary drinks.

Государственная контрреклама заставила людей задуматься о сладких напитках.

Additional translations

антиреклама

Adjective

counter-advertising

Used attributively before nouns (e.g. "counter-advertising campaign").

контррекламный

The ministry launched a counter-advertising campaign against tobacco.

Министерство запустило контррекламную кампанию против табака.

Additional translations

антирекламный

Noun

Advertising intended to offset, negate, or respond to other advertising that is considered misleading, harmful, or undesirable.

Public-health counter-advertising helped reduce smoking among teenagers.

Adjective

Relating to or characteristic of advertising that opposes or responds to other advertising.

The agency prepared a counter-advertising strategy to challenge the beverage company's claims.