en

Niche market

ru

Translation niche market into russian

niche market
The company decided to focus on a niche market to avoid direct competition with larger firms.
Компания решила сосредоточиться на нишевом рынке, чтобы избежать прямой конкуренции с крупными фирмами.

Definitions

A niche market is a specific, defined segment of the market that is addressed by a specific kind of product or service, catering to a particular group of consumers with distinct preferences or needs.