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Horizontal integration
Translation horizontal integration into russian
horizontal integration
Horizontal integration allowed the firm to expand its market share.
Горизонтальная интеграция позволила фирме расширить свою долю на рынке.
Definitions
Horizontal integration is a business strategy where a company acquires or merges with other companies at the same level of the supply chain in order to increase market share, reduce competition, and achieve economies of scale.