Viewability

Translation of "viewability" into Russian

Noun

viewability

viewabilities pl

Primarily an uncountable noun; occasionally used in the plural when referring to different kinds or measures of viewability.

The design changes improved the screen's viewability in bright sunlight.

Изменения в дизайне улучшили видимость экрана при ярком солнечном свете.

Термин цифрового маркетинга; показатель того, имела ли реклама шанс быть увиденной.

Advertisers now pay close attention to ad viewability when negotiating campaign terms.

Рекламодатели теперь уделяют пристальное внимание просматриваемости рекламы при согласовании условий кампании.

Additional translations

Оценка возможности обзора объекта или пространства.

Noun

The quality or state of being able to be viewed; visibility.

The design changes improved the screen's viewability in bright sunlight.

In digital advertising, a metric indicating whether an online advertisement had the opportunity to be seen by a user.

Advertisers now pay close attention to ad viewability when negotiating campaign terms.