en

Perception management

ru

Translation perception management into russian

perception management
Perception management is crucial in public relations.
Управление восприятием имеет решающее значение в связях с общественностью.

Definitions

Perception management refers to the process of influencing and controlling how information is perceived by the public or specific audiences. It involves strategic communication efforts to shape opinions, attitudes, and beliefs about an organization, individual, or event, often to achieve specific objectives or mitigate negative perceptions.